Money
Price Anchoring: How to Compare a Deal Against Your Own Budget
Price anchoring can make an expensive option feel cheap. Use a worked comparison and a pre-purchase worksheet to judge the price against your own budget.
Price anchoring can make an expensive option feel cheap. Use a worked comparison and a pre-purchase worksheet to judge the price against your own budget.
Memory rewrites past purchases in your favour. The research on choice-supportive memory and sunk cost, plus an append-only regret list that exposes it.
How to price your own time without flattering yourself, what transport economists and a 6,000-person study say, and the few decisions it should touch.