I write about online places from the inside of the moderation queue — how a joke becomes a rule, how a rule becomes a fight, and why the same thing keeps happening on every platform that has ever existed.
Quote-posting was meant for commentary. It became a platform's enforcement tool, outsourcing punishment to the crowd and changing who's safe to argue with.
The report function pretends to be a safety tool. In practice it's the fastest status move in any community — a lever for silencing rivals and settling fights that moderation was never meant to referee.
Sarcasm dies in text, so someone invented /s — and then people started fighting about it. How a three-character tone marker became a culture war over who gets to decide what a joke means.
Take away the follower count and people invent a new one: reply speed, blue check, who got screenshot first. How invisible leaderboards shape what everyone posts.
In-group humour is not actually humour — it's a membership test, and it only works when the audience already knows the lore. Why inside jokes don't travel, and what that says about how communities form.
One post now reaches your boss, your mom and strangers at once, and each reads something different. Why context collapse breaks, and what to do.
In every online place, roughly 90 percent read and never post, 9 percent occasionally speak, and 1 percent make most of it. Why lurkers are not the problem you think.
Humour that depends on context stops working when the context leaves, and almost all internet humour depends on context. A defence of things that have aged badly.
The unannounced disappearance is the standard ending, and it costs the person more than it costs the audience. A case for ending things out loud.
Nobody notices a bus factor until the bus arrives. What a single volunteer moderator was actually holding up, why nobody stepped in, and the one community that survived by never letting it get to one person.
Following a set of accounts and reading a feed are different activities, and conflating them explains a lot about how people talk about what they saw online.
The signs that a community no longer needs the person who started it, and what happens if that person does not notice. I did not notice.
What it is like to be on the receiving end of a one-sided relationship at small scale, and what it taught me about my own feelings toward people I follow.
A specific and slightly uncomfortable look at what happens when a place you loved stops working for you, and how to tell which of the two things changed.
Not deliberately. The feedback was fast enough and specific enough that my sense of what was interesting quietly reorganised around it.
The same name, the same rules, largely the same people, and after three years it is about something else. The mechanism is small and continuous.
Communities generate their own norms out of humour, and the process is consistent enough to predict. It is also how a welcoming place becomes a closed one.
Reach, monetisation and API access are not features. They are terms, and terms get revised. What that means for anyone building on someone else's land.
Six years of watching group chats form, sustain and die, including my own. What keeps one alive is not what people think.
Growth changes what a place is, and the people who were there first experience the change as decline. Both sides are right, which is why it never resolves.
Six years of writing for a group of people who could stop reading at any moment, and the two things that turned out to keep them.
Six years of watching formats arrive and burn out in one community. The stages are consistent, and the third one is where it stops being funny.
Six years of the actual queue: what is in it, how long decisions take, and why every public debate about moderation is about the rarest cases.
Not from its policies or its stated values. From the single number it puts next to a post, which determines everything downstream.
A decade of friendships conducted entirely in text, what they are good at, and the specific thing they cannot do.
I wrote the rules for a community of two hundred thousand people. They governed almost nothing. Here is what did.
